The price is a function of three things
A do-follow link passes signals the way a normal link does. That much is the same everywhere. What differs is the page that holds it.
On our list the range runs from $1 per link up to about $500 for top domains, with no subscription. Three inputs move the number: the donor's Domain Rating, its organic traffic, and its niche.
Authority and traffic push the price up because they are expensive to earn. Niche matters because some topics, such as finance or health, have fewer sites willing to host a link.
Notice what is missing from the list. Nothing here depends on how loudly someone sells it.
An invented example of three rows
Hypothetical numbers, written to show the shape of a list. They are not live prices.| Row (example) | DR | Monthly organic visits | Niche | Example price |
|---|
| Small hobby blog | 15 | 300 | Gardening | $4 |
|---|
| Established trade site | 45 | 12,000 | Software | $60 |
|---|
| High-authority publication | 80 | 600,000 | General news | $450 |
|---|
Reading the table
If the quote does not fit the row, ask why
A DR 15 site quoted at $200 is selling you a story. A DR 80 site quoted at $3 is probably not what the label says. Prices should line up with the columns you can see.
- Cheap is fine if the row is honest
- Expensive is fine if the traffic is real
- A mismatch is the thing to investigate
Why bundles hide the price
A bundle of 100 links for one round figure feels cheap. It is cheap only if the average row is any good.
Divide the bundle price by the number of links. Simple. Then ask what the average donor looks like, and if the seller cannot say, assume it resembles the bottom of the list. Our own rows start at $1, so a bundle priced near that figure per link should come with a row you can name.
Hidden prices also hide margin. A reseller can add anything between a little and a lot, and you cannot see which. On a list with every price printed, that part is visible.
For deeper checks of a seller, use the scorecard before you compare prices.
How to test a quote in ten minutes
- 1
Get the domain
No domain, no deal. Anything else is a bundle.
- 2
Look up its numbers
Check DR and traffic in Ahrefs or Semrush. Note that each tool shows its own estimate.
- 3
Open the site
Read three recent posts. If you would be embarrassed to appear there, skip it.
- 4
Compare to the list
Find a similar row in the marketplace view and see whether the price sits near it.
Questions about dofollow, answered plainly
- Is a do-follow link the same as a normal link?
- Yes, a link without a nofollow, sponsored or ugc attribute is treated as an ordinary link by default. The label matters less than the page it sits on. A dofollow link from an unread page is worth less than a thoughtful mention on a real one.
- Why does a cheap row exist at $1?
- Small sites with modest traffic and low authority cost little to publish on, and the placement price follows that. A $1 row is a small test, not a ranking plan. It lets you see how an order works before you commit more.
- Should I mark bought links as sponsored?
- Google's guidance asks for rel sponsored on paid links. Our placements are permanent dofollow, so that choice is yours to weigh against your own risk appetite. If you want the cautious route, say so in your own content policy.